How Can a Packaging Custom Box Increase Your Sales and Attract More Customers?
Nowadays, marketing is everything, without a proper strategy and resources for advertising your company will not produce the results that you expect. In order to create these, you will also need a nice crafted, good looking product and of course, a custom box for packaging and shipping, because look matters. Most importantly look sells, so if you want to boost your product sales than be sure you create a unique and professional image of your product using custom boxes, that fits your product and adds a visual impact that determines customers to buy it. Let’s see how your custom box should look, in order to make a hit.
What colors should I use?
Well, statistics shows that for every type of product you should use a different color, that matches the product description. For example:
For food industry is recommended to use red, because it is found in many fresh products.
Brown can be used for furniture and wooden objects because it represents the natural color of the wood.
Green in usually associated with ecological products, so if your business is anything about environment protection this is your color.
Black can be used for household objects or miscellaneous things, it inspires confidence and control, this way showing you rule the market.
White it is associated with cleaning products because when you see white usually means cleanliness.
You can combine as many colors as you want and you obviously don’t have to respect these rules but as I said, these matches the products logo gift boxes description so these should be your first options. But color isn’t everything, style counts too so we are heading to
How should my box look and what style should I choose?
Since now minimalist look is more and more appreciated, I think that this is the best approach. Also, text logo is a trend too so keep your custom box simple but elegant, to look professional, and to guarantee you a success.
A box loaded with too many information will scare the customers and will create a less attractive design.
Using multiple colors for my box
For the minimalist design, it is recommended to use a combination of 2 colors, one for the text and one for the background, usually, a good choice is to associate red and black, or white and gold. This colors create an elegant look and add more value to the product.
You can go for white and red too, or light green and pink, there are endless possibilities to make your custom box look very appealing are stylish, and also a high contrast between the colors will create an awesome effect and it will immediately attract customers.
You can use as many colors as you want but I don’t think you want your box to look like a rainbow. Keep it simple and you will succeed.
What type of box should I use?
There are many types but you have to choose one that makes your product stand out. For example, you can use Corrugated Trays for food, a Regular Slotted Container for small objects or a Full Over Lap for heavy items, choose the one that matches your product.
Be aware of how your product looks, it is very important to attract your first-time customers by the look of your product and then by the quality.